In today’s fast paced environment you have mere seconds to capture a prospect’s attention, since most people have very short attention spans nowadays. So the best ways to accomplish this is by writing the best attention grabbing headline that you can. There are several key ingredients to writing a compelling headline but here are a few tips to help you get the job done.

#1 Tap Into Your Readers’ Emotions

It is a fact that we as buyers rely heavily on our emotions when making purchasing decisions. Therefore you should use headlines that produce a strong emotional response in your readers.

For example, The 10 Steps That Will Make You a Marketing Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Assertive
3. Confident
4. Wealthy
5. Proud
6. Respected
7. Safe

#2 Use Active Language

It’s important to use active language in order to compel your readers into action.

For example, “Stop Smoking Today Using This Simple Step,” is an ok headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Smoking habit Using This Simple Step.” Conquer is an active and emotionally powerful word.

#3 Talk Directly To Your Readers

You’d be amazed how much more powerful it is to use the word YOU in your headlines. It allows the reader to feel as if you are speaking directly to them and their problems. So instead of using I, Me or We in your headlines, use You. People are always wanting to know whats in it for them, so by addressing that upfront, you are grabbing their attention and will hopefully hold it long enough to finish reading the rest.

Here are three more ideas for powerful headlines:

* Make it newsworthy – See how you can earn $1000 a day.
* Make a promise – Earn $1000 a day
* Ask a question – Are you tired of living paycheck to paycheck?

Happy Marketing!