In this installment of learning your Prospect Color Personalities, we’re going to discuss the two largest groups of people.
Yellows and Greens.
Let’s start with the yellow people first, shall we? They make up about 35% of the population and it’s a good chance you know quite a few of them. These are the people who are always looking out for everyone.
They are also often very open with others, though they may not volunteer more than is asked and can sometimes be a bit reserved.
They are super nuturing, totally dependable, and are the type that make fantastic friends. They tend to be in occupations such as nursing, teaching, or counseling.
Strengths:
Patient, Supportive, Great listeners, Reliable, Team players
Weaknesses:
Very sensitive, Not goal oriented, Follower mentality, Indecisive
If you are prospecting to a yellow, then refrain from being overly pushy as this will definitely drive them away. Also, remember to talk more about the team aspect and how they can help others by joining your organization.
Now on to our greens.
They also make up about 35% of the population and like the yellows, are also friendly but soft spoken.
Though the biggest distiction about our greens is that these are the analytical people. You know, those strange people that loved algebra and accounting in school!
They are usually more conservative in both dress and attitude, and may appear a bit formal. They tend to be in occupations such as accounting, engineering, computer science.
Strengths:
Organized, Persistent, Great planners
Weaknesses:
Over-Analytical, Likes to be right, Hard to please
When prospecting to a green, know that trying to close them will probably backfire. They like to get as much information as possible before making a decision, so give them what they need and let them breath. Also, try to stay away from emotional information and stick with giving them just the facts.
In the next installment, we’ll be looking at the final two colors: Blues and Reds.
Stay tuned!
