If you’ve been paying any attention lately to the internet marketing arena, then I’m sure you’ve heard all about the changes going on over in the Google camp. Not only making changes to how they run Adwords, but also making changes to their search engine algorithm. So what does this mean for you?

Well, in the beginning, Google started out by putting heavy emphasis on the use of keywords on a site in order to decide what it should rank for. This allowed scammers to fool the system by shoving as many non-relevant keywords as possible onto their pages and they would instantly rank.

Soon after, Google realized their mistake and began putting more emphasis on the number of backlinks and later the number of quality backlinks that a site had. Though they soon found out that this too gave people a loophole that allowed them to rise in the rankings.

So once again, Google is changing it up. Now they have decided to add what they’re calling user activity into the mix. This means that no matter how many links you have or how great your content, if your site remains unchanged for weeks on end Google will probably pass you by.

Therefore, the more blog comments, retweets, and feed subscribers your site has, the better! If you can show Google that your site is in fact alive and well, you have a much better chance of moving up in the rankings.

So here are a few tips on improving your site’s user activity.

1. Share your content with people in your circle of influence first. The people who already know, like, and trust you are more likely to leave you comments. So this would include your personal list, facebook friends, twitter followers, blog subscribers, and so on.
2. Give you readers an incentive to leave you comments. Install the CommentLuv plugin which allows people to promote their latest blog post. Also install the No-Nofollow plugin which makes you comment links Dofollow so readers can get some link love
3. Ask for the comments. You can do this by specifically asking what people thought about the content, or by asking an open-ended question that your readers are compelled to answer.
4. Join a content syndication tribe. This is one of the best ways to ensure you get not only user activity, but also tons of free traffic to your blog. I recommend that you check out Tribe Syndication Association which is a wonderfully active free community. I also recommend Katie Freiling’s The Unified Tribe which is a paid service but will give you almost instant traffic.
5. Last but not least, write content worth commenting. This goes without saying really, but you should be writing content that people are interested in reading. If you give them good stuff they will want to comment naturally.

I hope that gives you some ideas on how to generate the user activity you need on your site. If you can get this right, along with a good linking strategy and good content, there’s no reason you can’t get your site to Google’s #1.

If you would like even more information on Google’s new policy and how you can put it to work for you, check out The Perpetual Traffic Report today!

P.S. If you have anymore cool ways of generating user activity, I’d love to hear it, so don’t forget to leave me a comment and hit the green RT above